Overview
Many companies would like to reach out beyond their country's
borders to increase their revenues and grow their customer
base worldwide. However, most organizations don't have the
means or personnel necessary to maintain multiple versions
of their site in different languages, particularly if their
site has advanced features, such as E-commerce functionality.
In addition, just having a multi-lingual site is not enough
to guarantee that your site will ever be seen or appreciated
by the International audiences you are targeting.
Webb Communications has a proven track record of helping
European organizations effectively market to U.S. customers.
We also specialize in helping American companies successfully
reach out to Europe, South and Central America and beyond.
Our multi-lingual staff and European partners make us the
agency of choice for "localizing" your website to
other countries.
A great starting point for driving your business globally
is the creation of multi-language "mini-sites" which
focus on your organization's most appealing products and/or
services. A mini-site can provide a great way to "test
market" in a new target country, without a investing
in re producing your entire site. A mini-site can also help
to attract local partners who can help to directly market
your product or service in the target country. Once a mini-site
helps to prove the potential in a new market, a more significant
investment can be made to more effectively localize your web
presence in the target country.
Webb's integrated approach to localizing company's to other
markets includes:
Site translation & update
-- Different countries and different areas within a given
country will have different dialects of the same language
. Webb Communications experienced professionals will make
sure that your website's translation will be as grammatically
appropriate as possible to appeal to the broadest possible
market within the target countries.
Site promotion
-- Every country has its own best options for on-line promotion.
What works in the U.S. may not be the best approach for Italy,
Spain, Germany, France, or Denmark. Webb Communications has
broad experience with promoting websites to other countries
and can maximize the return on your company's on-line marketing
investment.
Advanced localization
-- Seeking a representative or a satellite office on the ground
in another country? Webb Communications' international, multi-lingual
staff (combined with our European representatives) can help
you find the best partner for your company anywhere in the
world.
Domain reservation and management
-- Having a domain with the appropriate "country extension"
can be helpful when marketing to other countries. Webb Communications
knows the "ins and outs" of reserving and protecting
International domains. In addition, we can research and suggest
appropriate domain name options if your organization's normal
name is not available for registration in the target market.
Webb can also help customers to anonymously bid for and purchase
domains from sellers in other countries . We have successfully
negotiated fair selling prices for domains for multiple clients.
Market analysis (optional)
-- In some cases, it may be prudent to only market to select
countries because of specific local competition or other market
barriers. Webb Communications can help identify the best international
targets for your product or service. We can also help to identify
specific market barriers which must be overcome.
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